People would like to find a wine that not only meets their expectations in flavor but can also meet their expectations with what they want to see in their home on their counter. Something that matches their lifestyle and aesthetics. That’s what this wine label is going to be, something different from what is on the shelves today, I designed towards a specific group of people and catered to their aesthetic. I did research and looked at different designs that people in their early 20s to mid-50s who live an artsy free-spirited lifestyle would spark an interest in. I created something that I think will pop on the shelves and call out to those people who have a specific eye for things that stand out.