Peace Tea as a brand has always been one of my favorite brands because of the eye-catching and retro designs, they have gone through two major rebranding campaigns and every time the designs have aimed towards older crowds. I wanted to take the same vibe of their branding but add a little twist to direct their target to younger generations of people to pull in more attention. I stuck with a retro vibe designing characters and bold patterns to fit into what they have always stuck out as but also to be a little brighter and more eye-catching.