The beginning of this project started with just three stamps I created in illustration. When I chose this to recreate I knew I wanted to turn it into a branding campaign. When diving into this project I thought a successful branding campaign could come out of turning these few stamp designs into a diverse learning experience for anyone who views. The US is known for being a melting pot of people but for most holiday ads we don't see many diverse cultural holidays for all. This project was an opportunity to design and research into a holiday we don't see much in the mainstream media. Most of the research I completed helped me decide in the color schemes, icons, and typography I chose for this project.