To create a seasonal rebrand for a company of my choosing, I went forward with my favorite season, Fall! When making my mood board and sketching out designs I wanted to go with old-school Halloween vibes. In the design process some things changed and ultimately I incorporated a lot of modern colors and design techniques. It felt best to try to stay on the simpler side of things and create eye-catching natural colored icons and text frames that went with the fall theme! In my design, you will see simple strokes, classic borders, and on-theme icons!